Dreamland Amusement Park opened on May 14, 1904 across Surf Avenue from Luna Park. Whatever Luna built, Dreamland had to build it bigger. The success of Luna led former State Senator William Reynolds and his associates to open Dreamland to an opening day crowd 135,000 visitors. The trademark Beacon Tower was 375 feet high and held 100,000 lights.
Where Luna Park had 250,000 electric lights, Dreamland had a million electric lights. Luna had a Shoot-the-Chutes ride, but Dreamland had two, side-by-side and was the largest ever built. Six concessions moved from Luna across the street to Dreamland where many of the attractions were either copied or pirated from Luna.
The main attraction was “Under and Over the Sea”, and was realistically built by C.E. Boyce to look like a Man-of-War ship with gun turrets and lifeboats on the deck. The attraction offered a simulated submarine ride under the Atlantic Ocean. Looking through portholes, one could view a confrontation with a giant squid as well as sharks and other inhabitants of the deep.